Lead Scoring Calculator
Calculate a lead score using fit, engagement, and buying intent to help identify qualified leads.
Lead Information
0Total Lead Score
Enter scoresLead Status
How to Use the Lead Scoring Calculator
Enter scores for lead fit, engagement, and buying intent. The calculator adds the scores together and compares the result with your qualification threshold.
Lead Scoring Formula
Total Lead Score = Fit Score + Engagement Score + Buying Intent Score
A lead is considered qualified when the total score reaches or exceeds the qualification threshold.
Example
If a lead has a fit score of 25, an engagement score of 25, and a buying intent score of 30, the total lead score is 80. With a qualification threshold of 70, the lead would be considered qualified.
Lead scoring models vary by business. Adjust the scoring categories and qualification threshold to match your sales process.