CPC Calculator
Calculate cost per click, total ad spend, or total clicks for your advertising campaigns.
What is CPC?
CPC stands for Cost Per Click. It is the average amount of money you pay each time someone clicks on your advertisement in paid search, display advertising, or other online campaigns.
The basic formulas are:
CPC = Total Ad Spend ÷ Total Clicks
Total Ad Spend = CPC × Total Clicks
Total Clicks = Total Ad Spend ÷ CPC
For example, if you spend $100 and receive 50 clicks, your CPC would be $2.00 per click.
How to Use the CPC Calculator
- Enter the two values you know: ad spend and clicks to find CPC, CPC and clicks to find ad spend, or ad spend and CPC to find clicks.
- Click the matching button: "Calculate CPC", "Calculate Ad Spend", or "Calculate Clicks".
- Read your result. Use Clear to start a new calculation.
Frequently Asked Questions
How do I calculate cost per click?
Enter your total ad spend and total clicks, then click "Calculate CPC". The formula is CPC = Total Ad Spend ÷ Total Clicks.
Can this calculator find my total ad spend or clicks?
Yes. Enter CPC and clicks and click "Calculate Ad Spend", or enter ad spend and CPC and click "Calculate Clicks".
What is a good CPC?
It varies widely by industry, keyword competition, and ad platform. Compare your CPC with your own past performance and industry benchmarks instead of aiming for a single number.
Why am I seeing an error message?
Ad spend and CPC cannot be negative, and clicks must be greater than zero. Check your inputs and try again.
What currency does the calculator use?
US dollars (USD). Ad spend and CPC results are formatted as USD.