← Back to UtilityGrove
CPC Calculator
Calculate cost per click, total ad spend, or total clicks for your advertising campaigns.
Advertising Information
What is CPC?
CPC stands for Cost Per Click. It is the average amount of money you pay each time someone clicks on your advertisement in paid search, display advertising, or other online campaigns.
The basic formulas are:
CPC = Total Ad Spend ÷ Total Clicks
Total Ad Spend = CPC × Total Clicks
Total Clicks = Total Ad Spend ÷ CPC
For example, if you spend $100 and receive 50 clicks, your CPC would be $2.00 per click.