← Back to UtilityGrove
CPM

CPM Calculator

Calculate cost per thousand impressions, advertising spend, or estimated impressions.

Advertising Information

What is CPM?

CPM stands for Cost Per Mille, or cost per thousand impressions. It is commonly used to measure the cost of displaying an advertisement one thousand times.

The basic formula is:

CPM = (Ad Spend ÷ Impressions) × 1,000

For example, spending $500 to generate 100,000 impressions results in a CPM of $5.