Marketing ROI Calculator
Calculate the return on investment for your marketing campaigns using revenue and marketing costs.
What Is Marketing ROI?
Marketing ROI (Return on Investment) measures how much revenue or profit you generate for every dollar spent on marketing.
How to Calculate Marketing ROI
ROI = (Revenue − Marketing Cost) ÷ Marketing Cost × 100
For example, if a campaign generates $15,000 in revenue and costs $3,000, the ROI is 400%.
How to Use the Marketing ROI Calculator
- Enter the revenue your campaign generated ($).
- Enter your total marketing cost ($).
- Read your ROI percentage, net profit, revenue, and cost — results update automatically as you type.
Frequently Asked Questions
How do I calculate marketing ROI?
Enter the revenue generated and the marketing cost. ROI = (Revenue − Marketing Cost) ÷ Marketing Cost × 100, and the calculator updates automatically as you type.
What is the difference between ROI and net profit?
Net profit is the dollar amount earned after costs (Revenue − Marketing Cost). ROI expresses that profit as a percentage of the marketing cost.
What is a good marketing ROI?
A positive ROI means the campaign earned more than it cost. For example, an ROI of 400% means you earned $4 in profit for every $1 spent.
Can marketing ROI be negative?
Yes. If revenue is lower than the marketing cost, the ROI is negative, which means the campaign lost money.
Which costs should I include?
Include all campaign costs in the Marketing Cost field — ad spend, agency fees, creative production, and tools — for an accurate result.